Patronage and (not only) economic returns: Entrepreneurial Insights from Latin Golden Age

Abstract

The role of patronage has been widely exposed to the studies of different disciplines, from the arts to the sociology: in this paper, instead, we adopt an interdisciplinary approach, based on managerial studies as well, and we pose the research question of the relationship between patronage, corporate philanthropy and the economic returns for the donors, taking as a field of research the ancient Latin Literature. The paper contains elements of strong novelty because, adopting a multidisciplinary and organic approach, we intertwine different perspectives and we depict an original framework of Lating Golden Age, with important entreprenurial insights as well.